We all get busy. Running a business of any kind means that you have to be a mutlitasker. It means you have to set priorities and meet deadlines. It also means that there are some things that you would like to do that will never get done.
Things like sending Christmas cards to your clients. Getting to know enough about your clients to know where they work, who their kids are, what they want out of life, etc.
Those all might sound corny, but those personal touches like remembering their child’s name or at least how many kids they have means a lot to your clients.
Sometimes you barely have time to even ask any questions besides what do they want for their house or what are they wanting to pay for a house and what kind of neighborhood are they looking for.
It’s not that you are cold hearted, it’s just that it’s hard to make ends meet in a business unless you move fast. That means some of the details get lost. Some personal touches get lost. You may have started out doing all of those things and then just got too busy to do them.
This is an interesting blog post from the Virtual real Estate Assistant Blog that shows how having a virtual assistant can put the personal touch back into your real estate business without you slowing down.
When you’re working with buyers, you need to know who your clients are in order to make sure that you’re finding homes that fit with their idea of where they want to live. When you’re working with sellers, you’ll need to know them well enough to be able to help them sell.
Your real estate assistant can help you not only get to know your clients, but also to show that you know them.
Maybe it’s as simple as creating a “getting to know you” questionnaire that will let you keep track of the important details so that you never have to think “does their son play soccer or basketball” - you’ll have a reference point.
The Rest of The Story here