According to Google Insights, the state with the most searches for “buy real estate” over the last 12 months is Florida. In fact, the top 10 states for searches by people looking to buy real estate are
Florida,
New Jersey, New York, Hawaii, Colorado,
Georgia, California,
North Carolina, Louisiana, and
Utah.
This real estate assistant can help you improve your marketing and business processes no matter what state you sell real estate in.
If you are a real estate agent in any of these states then you should have a web presence. You should have a website and you should have a blog. Both tools are necessary in today’s hot Internet marketing climate because, increasingly, your competition is adopting these methods and by using these tools they will surpass you in the search engines and get the business before you do.
People start their search for buying real estate online, no matter where they live. The top searches for real estate are:
- buy house
- buy home
- buy homes
- buy a house
- buy a home
- buy houses
- buying real estate
- buy owner
- buy land
Does that mean you should be using these search terms in your real estate content? Maybe. Maybe not. But one this is for sure: If you expect to gain a competitive advantage in your local real estate market then you need to consider the needs of buyers in your area and reach them online before your competition does.
Google Insights also reports the following rising searches by volume:
- real estate market +30%
- rent or buy +20%
- real estate investor +20%
- real estate companies +20%
- real estate agent +20%
- we buy houses +10%
See a graph of these results.
It’s important to understand the online consumer search for real process if you plan to get ahead in your local real estate market. Why not consult with someone who can help you beat the competition?
